KATHLEEN MALONEY
Designing with Purpose
For me, the best design isn’t just something that looks nice, it’s something that has purpose. I like digging into the whys and hows, connecting the dots, and sweating the details so every choice feels intentional and human. The goal is always the same: take something messy and turn it into something clear, meaningful, and visually fresh.
My Design Journey
RESPONSIBILITIES
2015-2025
Principal Designer
Tandem Diabetes Care
2011-2015
Art Director
Built the company’s brand system from the ground up, including icons, components, guidelines, the whole ecosystem.
Created from scratch and continuously updated a Design Asset Library for global teams across 12 languages.
Planned photoshoots end-to-end to align with campaign goals: casting, storyboarding, shot lists, selection, and editing.
Shaped creative concepts and visual strategies for major product launches and multi-channel campaigns.
Provided art direction for a 5-member design team to help keep concepts innovative, cohesive, and on-brand.
Implemented translations across digital (e.g., mobile apps and digital health platforms) and print materials for multilingual audiences.
Wear the graphic designer hat by crafting everything from marketing collateral to clinical training and labeling materials.
Trade Show Executive
Led artistic direction for a monthly B2B publication, four annual directories, advertising campaigns, website design, and other digital and print materials.
Directed cover photography to align with editorial standards and brand style.
Managed budgets and production timelines across multiple concurrent projects.
Designed stage graphics, collateral, signage, and branded swag for annual conferences.
2009-2011
Lead Project Designer
Goss Keller Martinez
Partnered closely with agency clients
(e.g., Sekisui Diagnostics and California Western School of Law) to conceptualize and design impactful logos, brochures, packaging and labeling, advertisements, direct mail inserts, websites, and other diverse marketing collateral — ensuring alignment with their corporate brand guidelines.
2007-2009
Graphic Designer
San Diego Magazine
Converted monthly publication content into online articles on the website.
Designed user-friendly website interfaces to enhance digital readership.
Created marketing materials, promotional sheets, advertisements, and layouts for B2B monthly publications.
CONTACT
Graphic design is a creative puzzle. Each project a unique challenge that I love to help solve. I can’t imagine living without the rush
of creative discovery and the satisfaction of fitting all the pieces together perfectly.
