Labeling & Packaging

Labeling in the medical device world comes with a lot of rules, but that doesn’t mean it has to look cold or confusing. For this launch, I juggled complex global regulatory requirements and heavy technical writing, while giving the entire labeling suite (e.g., packaging, instructions for use, tyveks) a much-needed refresh. The result shifted the labeling from a predominantly white design to a bolder use of brand color and elements without compromising compliance.