KATHLEEN MALONEY
Designing with Purpose
For me, the best design isn’t just something that looks nice, it has purpose. I like digging into the why and how, connecting the dots, and sweating the details so every choice feels intentional and human. The goal is always the same: take something messy and turn it into something clear and visually fresh.
A Love for Learning
I’m naturally curious. I enjoy gathering info, organizing it, and spotting the insights that matter. It keeps my brain moving, and my strong memory helps me pull the right things forward when needed.
The Why Behind the Work
My creative process starts with questions.
I want to understand the purpose behind a challenge and take the time to see the full picture before shaping a direction that leads to the right solution.
Solutions that Anticipate Risk
Every project starts with brainstorming solutions and spotting potential risks early. That upfront thinking helps me deliver concepts that are both visually engaging and grounded in the right strategy.
High Standards. High Volume.
I work fast, but never at the expense of quality.
I take initiative, stay flexible when challenges come up, and push projects further with creative thinking and a good sense of when to bend the rules.
My Design Journey
RESPONSIBILITIES
2015-NOW
Principal Designer
Tandem Diabetes Care
2011-2015
Art Director
Built the company’s brand system from the ground up: icons, components, guidelines, templates, the whole ecosystem.
Created from scratch and continuously update a Design Asset Library for global teams across 12 languages.
Plan photoshoots end-to-end to align with campaign goals: casting, storyboarding, shot lists, selection, and editing.
Shape creative concepts and visual strategies for major product launches and multi-channel campaigns.
Provide art direction for a 5-member design team to help keep concepts innovative, cohesive, and on-brand.
Implement translations across digital (e.g., mobile apps and digital health platforms) and print materials for multilingual audiences.
Wear the graphic designer hat by crafting everything from marketing collateral to website deisgn and labeling materials.
Trade Show Executive
Led artistic direction for a monthly B2B publication, four annual directories, advertising campaigns, website design, and other digital and print materials.
Directed cover photography to align with editorial standards and brand style.
Managed budgets and production timelines across multiple concurrent projects.
Designed stage graphics, collateral, signage, and branded swag for annual conferences.
2009-2011
Lead Project Designer
Goss Keller Martinez
Partnered closely with agency clients (e.g., Sekisui Diagnostics and California Western School of Law) to concept and design logos, brochures, packaging and labeling, advertisements, direct mail, websites, and other marketing collateral, ensuring alignment with their brand guidelines.
2007-2009
Graphic Designer
San Diego Magazine
Converted monthly publication content into online articles on the website.
Designed user-friendly website interfaces to enhance digital readership.
Created marketing materials, promotional sheets, advertisements, and layouts for B2B monthly publications.
CONTACT
Graphic design is a creative puzzle. Each project is a unique challenge I love to help solve. I can’t imagine living without the rush of discovery and the satisfaction of fitting all the pieces together.
